Process
Overview
Steps
Financial Modeling
Measure ROI with confidence by targeting the ideal LTV:CAC ratio
Building Your TAM
Never second guess your targeting with our proven approach to targeting the right potential customers
Closed Won/Lost Analysis
Analyze lead source, job title, employee size, and reason to improve targeting, messaging & budgeting
Segmenting and Prioritizing Campaigns
Structure campaigns based on segments + research to maximize budget towards your top segments
Media Planning & Optimization
We break into your top accounts with a proven media mix across convo ads, CTV & more
Creative Excellence at Scale
Unlimited creative testing that ‘Stops the scroll’ with compelling image, motion, and carousel ads
Insights, Analytics, and Reporting
Ongoing Attribution and LTV:CAC analysis down to the ad unit level, to optimize for ROI
Success stories
Overview
Highlighted stories
Success Stories
15% increase in ad spend, 111% increase in LinkedIn visits
TigerConnect, a cloud-based clinical communication platform, faced challenges with low-volume search terms like "HIPAA texting" and struggled to generate qualified leads. To address this, we expanded their marketing strategy to LinkedIn and implemented account-based marketing (ABM), targeting specific job titles and healthcare roles like patient care and nursing. Testing content assets, we found that an eBook on communication challenges in clinical settings drove the most conversions. As a result, we saw a 31% increase in paid leads and a 111% rise in website visits from LinkedIn, all with only a 15% increase in ad spend.
Success Stories
84% form completion rate and lower Costs-Per-MQL
Impelix came to us to boost lead generation for their new AI-driven cybersecurity product, IMPACT. With a crowded market and risk-averse decision-makers, their sales team struggled to generate qualified leads through conferences and networking. We created several TAMs and deployed LinkedIn conversation ads with tailored messaging for different industries and seniority levels. The messaging was refined to highlight IMPACT’s unique value proposition.Results:48 MQLs in Q4 with a CPMQL of $445.66, surpassing industry benchmarksAdjustments to qualifying questions improved lead quality8% click-to-open rate and 84.2% form completion rateSales team now has more “at-bats” with qualified leads
Success Stories
100% MQL increase, 1 in 3 become customers
Giftbit approached us to enhance the performance of their LinkedIn campaigns. We tested a shift from a single-image ad with broad messaging to a conversation ad featuring a holiday-themed offer. Over a 15-day period, the incentive-driven campaign resulted in a 100% increase in MQLs, directly attributable to the targeted, ICP-specific holiday messaging. Of these, 33% advanced into sales opportunities. This success has set the stage for ongoing message testing and further optimization of Giftbit’s advertising strategy.
Services
Overview
Offering
Document Ads
Establish your credibility and demonstrate your expertise with LinkedIn Document Ads
Convo Ads
Engage prospects with dynamic, interactive ads delivered straight to their inbox
Lead Gen Forms
Capture lead contact information directly within LinkedIn and increase sign-ups
Sponsored Content
Show up directly in your customer's feed with compelling images, videos and more
LinkedIn Video (CTV)
Run video on popular streaming platforms to reach the right audience with a big visual impact
Account-Based Marketing (ABM)
Personalized outreach to your most valuable prospects
Company
Overview
Details
Contact Us
How to get in touch with the team at Abe.
Careers
Want to join our team? See current openings.
