Impelix came to us to boost lead generation for their new AI-driven cybersecurity product, IMPACT. With a crowded market and risk-averse decision-makers, their sales team struggled to generate qualified leads through conferences and networking. We created several TAMs and deployed LinkedIn conversation ads with tailored messaging for different industries and seniority levels. The messaging was refined to highlight IMPACT’s unique value proposition. Results: 48 MQLs in Q4 with a CPMQL of $445.66, surpassing industry benchmarks. Adjustments to qualifying questions led to improved lead quality, a 8% click-to-open rate, and a 84.2% form completion rate.
Success Stories
15% increase in ad spend, 111% increase in LinkedIn visits
TigerConnect, a cloud-based clinical communication platform, faced challenges with low-volume search terms like "HIPAA texting" and struggled to generate qualified leads. To address this, we expanded their marketing strategy to LinkedIn and implemented account-based marketing (ABM), targeting specific job titles and healthcare roles like patient care and nursing. Testing content assets, we found that an eBook on communication challenges in clinical settings drove the most conversions. As a result, we saw a 31% increase in paid leads and a 111% rise in website visits from LinkedIn, all with only a 15% increase in ad spend.
Success Stories
100% MQL increase, 1 in 3 become customers
Giftbit approached us to enhance the performance of their LinkedIn campaigns. We tested a shift from a single-image ad with broad messaging to a conversation ad featuring a holiday-themed offer. Over a 15-day period, the incentive-driven campaign resulted in a 100% increase in MQLs, directly attributable to the targeted, ICP-specific holiday messaging. Of these, 33% advanced into sales opportunities. This success has set the stage for ongoing message testing and further optimization of Giftbit’s advertising strategy.
25 Best B2B Social Media Agencies for Paid Social (2026)
25 Best B2B Social Media Agencies for Paid Social (2026)
Choosing a partner for B2B social is not about viral posts or clever memes. It is about verified TAM, clean first‑party data, finance‑grade modeling, and creative that turns into pipeline and revenue. This guide is for B2B marketing and revenue leaders who want to shortlist a B2B social media agency built for revenue, not vanity metrics, with LinkedIn at the core and Meta/YouTube supporting the mix.
Every agency on this list shows evidence of B2B focus, LinkedIn mastery, ABM experience, and a willingness to report into CRM stages, not just impressions. The goal: help you move faster to a credible shortlist, then run structured pilots that your CFO will actually sign off on.
Why specialization matters for pipeline
Most social agencies were built for engagement, not earnings. B2B buying cycles, committees, and deal sizes demand something different: finance‑first social programs that stand up to LTV:CAC and CAC payback scrutiny. If your partner cannot model payback windows or explain how LinkedIn touches show up at SAL and SQL, you are funding awareness, not growth.
Specialized B2B social shops design around how pipeline is actually created. That means verified TAM and named‑account workflows, clear exclusions to cut waste, and creative mapped to jobs, titles, and problems in your ICP. The LinkedIn B2B Institute’s 95‑5 Rule (95% out of market, 5% in market at any time) makes this tighter focus essential: you need programs that warm the 95% while capturing demand from the 5% and connecting both to CRM stages.
These agencies also understand the politics of B2B. They arm you with budgets justified by LTV:CAC, show CAC payback scenarios by channel, and align with RevOps so that every campaign has a path into Salesforce or HubSpot. Instead of “social reach,” you get conversation quality, opportunity influence, and pipeline attribution.
Finally, specialization matters for compliance and governance. When your buyers operate in regulated categories or complex technical domains, you need a partner who knows what can and cannot be said in LinkedIn Conversation Ads, what legal needs to see, and how to keep creative agile without skipping approvals.
Selection criteria (apply consistently)
Use one consistent scoring lens for every agency you evaluate. The following criteria line up with Abe’s pillars: first‑party data, LTV:CAC modeling, TAM precision, and creative tied to revenue.
Platform focus. Prioritize partners with clear LinkedIn proficiency, not just a generic “paid social” line item. Look for:
Hands‑on experience with LinkedIn Conversation Ads, Document Ads, Lead Gen Forms, and matched audiences.
A point of view on where Meta and YouTube help at the top of funnel without wrecking CAC at the bottom.
Clear playbooks for retargeting and audience sequencing, not just single‑touch campaigns.
B2B proof. You want case studies that show pipeline, not just followers. Per directories like Clutch’s Top 50 B2B Marketing Agencies*, credible B2B shops will highlight:
SQL, opportunity, or revenue outcomes* attributed to social.
Stories in SaaS, professional services, industrial, or other B2B verticals.
Complex buying committees, not just one‑click ecommerce wins.
Define and validate TAM, including named‑account lists and exclusions.
Implement UTM discipline and match social touchpoints to HubSpot/Salesforce stages.
Run suppression logic for customers, disqualified leads, and current opportunities.
Pricing transparency. Most B2B social agencies use retainers, project scopes, or hybrids. As Clutch profiles show*, good partners explain:
How fees map to deliverables (strategy, creative, ops, reporting).
What is included vs. treated as out of scope.
The change‑order process so your experiments are not surprise invoices.
Compliance & governance. Your SLA should outline data processing, content approval, and brand safety. At a minimum, agree on:
DPA/data ownership terms, including who controls ad accounts and audiences.
Approval cadences for copy and creative so performance work does not bypass legal.
Brand safety filters and negative placements where relevant.
The list of 25 agencies (ordered for variety, not rank)
This list is intentionally not a ranking. It is a curated set of 25 B2B‑ready social partners spanning pure‑play social shops, performance agencies, and integrated B2B firms. Use the “Best for” notes to align each one to your needs, then dig into case studies, Clutch reviews, and reference calls.
Leadtail
Leadtail is a B2B social specialist focused on strategy, influencer relations, and executive social programs for tech and SaaS buyers. They blend organic, paid, and influencer motions so your brand shows up through practitioners and leaders, not just corporate handles.
Best for: Mid‑market SaaS teams needing influencer + executive social layered onto LinkedIn paid.
Benefits:
Integrated organic + influencer playbooks that complement your paid social.
Practitioner‑led point of view that resonates with technical buyers.
Flexible engagement models for pilots, advisory, or full programs.
Standout features:
Influencer mapping across your niche and TAM.
Thought‑leadership and executive social programs for founders and C‑suite.
Analyst and executive amplification frameworks paired with LinkedIn content systems.
Snapshot: Services: social strategy, organic, influencer programs, executive social; Industries: SaaS and B2B tech; Starting price*: quote
Sculpt
Sculpt is a 100% B2B social agency with organic, paid, and influencer services under one roof and a long operating history in LinkedIn for B2B. They specialize in turning ICP insights into consistent, accountable social cadences.
Best for: Brands that want a unified paid + organic rhythm and channel education that finance and executives can trust.
Benefits:
Sharp ICP messaging that translates into scroll‑stopping social content.
Cadence discipline so channels do not go dark when campaigns shift.
Cross‑functional coordination with content, demand gen, and sales.
Standout features:
Reusable content series frameworks for LinkedIn and adjacent channels.
Tight paid/organic integration with shared themes and offers.
Stakeholder messaging kits to keep CFOs and execs aligned.
Snapshot: Services: organic social, paid social, influencer programs; Industries: B2B tech and professional services; Starting price*: quote
OST
OST is a global B2B social media agency that emphasizes paid and organic programs mapped to specific decision‑makers and regions. They are experienced in orchestrating complex, multi‑market social campaigns across EMEA, North America, and beyond.
Best for: International B2B brands needing multi‑market social execution with central governance.
Benefits:
Multi‑region operations that respect local nuance and compliance.
Repeatable content formats that scale across markets.
Process rigor that enterprise teams are comfortable with.
Standout features:
Audience research and persona work tailored to each geography.
Executive social programs for global and regional leaders.
LinkedIn video and document systems for thought leadership.
Snapshot: Services: strategy, paid and organic social; Industries: tech, industrial, and B2B services; Starting price*: quote
Walker Sands
Walker Sands is a B2B PR and integrated marketing firm where social media services are tightly aligned with communications, analyst relations, and demand creation. Their strength is turning complex stories into cohesive, multi‑channel narratives.
Best for: B2B brands seeking PR + organic social cohesion with demand gen support baked in.
Benefits:
Strong narrative development that carries through PR, content, and social.
Editorial and content depth for technical or emerging topics.
Executive communications capability across owned and social channels.
Standout features:
Thought leadership engines that feed both PR and social.
Integrated PR/social campaigns that connect to demand gen.
Analytics reporting that tracks content and social impact.
Snapshot: Services: organic social, content, PR; Industries: B2B tech, fintech, and related fields; Starting price*: quote
TopRank Marketing
TopRank Marketing is a full‑service B2B agency with deep social and influencer capabilities, especially strong in content‑led social for complex buyers. They excel at pairing experts and influencers with in‑depth content and amplification plans.
Best for: Content‑heavy programs that need influencer + social activation in enterprise environments.
Benefits:
Influencer alignment around your strategic narratives and ICP.
High editorial standards for long‑form and short‑form content.
Comfort working with enterprises and complex approvals.
Standout features:
B2B influencer operations that integrate with campaigns.
Social amplification systems for cornerstone content.
Sagefrog is a B2B integrated agency where social plays a role in brand, demand, and field programs, often in regulated arenas. They are comfortable navigating healthcare, manufacturing, and other compliance‑sensitive spaces.
Best for: Mid‑market B2B companies with regulated or complex offerings needing integrated support.
Benefits:
Experience with regulated industries and compliance constraints.
Integrated planning across social, content, and events.
Pragmatic reporting aligned to pipeline and MQL/SAL metrics.
Standout features:
Persona frameworks that inform social messaging.
Structured social calendars for always‑on and campaigns.
Analytics dashboards that consolidate channel performance.
Snapshot: Services: organic and paid social within integrated programs; Industries: healthcare, tech, industrial; Starting price*: quote
Ironpaper
Ironpaper is a B2B growth agency that ties social programs directly to pipeline and revenue, with strong conversion optimization chops. Their work often blends content, web, and paid media into one demand engine.
Best for: B2B teams that want social woven into a full‑funnel demand generation engine.
Benefits:
Clear linkage between social traffic and funnel stages.
CRO discipline applied to landing pages and offers.
Alignment between content strategy and paid social execution.
Standout features:
ABM support with named‑account social programs.
Lifecycle and cohort reporting from awareness to revenue.
WebFX is a large digital agency with a dedicated B2B social practice and breadth across SEO, paid media, CRO, and analytics. For teams wanting one vendor across multiple channels, they are a common choice.
Best for: Brands needing breadth (social + SEO + CRO) under one roof with established processes.
Benefits:
Operational scale and bench depth across disciplines.
Cross‑channel coordination to align search, social, and web.
Mature processes for reporting and QA.
Standout features:
Paid social operations spanning LinkedIn, Meta, and more.
Reporting suites that can roll up to executive dashboards.
SEO and social integration for content amplification.
Snapshot: Services: paid and organic social, SEO, CRO, analytics; Industries: multi‑vertical including B2B; Starting price*: tiered packages
NinjaPromo
NinjaPromo is a social‑forward agency with B2B campaigns and influencer execution, particularly active in SaaS and fintech. They bring creative throughput and multi‑platform reach to performance‑minded programs.
Best for: Brands seeking high creative volume and influencer support around launches and campaigns.
Benefits:
Strong creative velocity for paid social assets.
Experience across LinkedIn, X, Meta, and niche platforms.
Ability to incorporate influencers into B2B motions.
Standout features:
Paid social playbooks tailored to SaaS/fintech funnels.
Influencer operations including sourcing and management.
Social Driver is a digital communications and social agency with strong creative craft and storytelling. They serve public sector, associations, and B2B brands that need message discipline.
Best for: Narrative‑driven brands balancing brand building and demand capture on social.
Benefits:
High‑quality visual and motion design.
Storytelling frameworks for complex topics.
Stakeholder alignment across communications and marketing.
Standout features:
Visual systems for social feeds and campaigns.
Content series planning across channels.
Reporting that ties storytelling work to engagement and pipeline influence.
Snapshot: Services: organic and paid social, creative; Industries: public sector, nonprofits, B2B tech; Starting price*: quote
Gravity Global
Gravity Global is a global B2B agency where social is tightly integrated with brand strategy and performance media. They support complex, multi‑market enterprises with serious governance needs.
Best for: Enterprise brands needing multi‑market scale, creative excellence, and strict governance.
Benefits:
Governance frameworks that satisfy enterprise risk and legal teams.
Scale across regions, languages, and business units.
Blend of brand strategy and performance analytics.
Standout features:
Brand/performance frameworks that connect awareness to pipeline.
Multi‑region operations and localization support.
Analytics that track creative effectiveness across markets.
Elevation Marketing is a full‑service B2B agency that embeds social into integrated demand and brand programs. They specialize in complex buying committees, especially in industrial and tech.
Best for: Complex B2B buying committees that need coordinated content and social motions.
Benefits:
Persona clarity based on real buying journeys.
Content depth across web, thought leadership, and social.
Integrated operational support from planning through reporting.
Standout features:
Campaign architecture that includes social from day one.
Persona mapping to guide creative and offers.
Social operations processes for repeatable execution.
Directive is a performance‑oriented B2B marketing agency where social is tied tightly to pipeline, often in tandem with paid search and revenue operations. They position themselves as finance‑first and experiment‑heavy.
Best for: Mid‑market to enterprise SaaS focused on measurable demand and CAC control.
Benefits:
Finance‑first planning that models LTV:CAC and payback windows.
Rigorous testing culture to tune offers and creatives.
Conversion optimization built into media planning.
Standout features:
Paid social + search integration with shared reporting.
CRM reporting to show SQLs and pipeline per campaign.
Structured experimentation frameworks.
Snapshot: Services: paid media including social, search, CRO; Industries: SaaS and B2B tech; Starting price*: retainer
Obility
Obility is a B2B performance agency with strong paid media roots where social and search are orchestrated for pipeline. They are known in the SaaS ecosystem for disciplined targeting and reporting.
Best for: B2B tech companies needing precise paid social + search orchestration.
Benefits:
Tight ICP definition and enforcement in campaigns.
Data rigor in tracking, attribution, and optimization.
Collaboration with sales and CRO resources.
Standout features:
LinkedIn campaign operations tuned for SaaS funnels.
Audience development and list‑based ABM tactics.
Reporting at lead, opportunity, and pipeline levels.
Godfrey focuses on industrial B2B, where social supports technical storytelling and complex sales cycles. They translate engineering‑speak into content and campaigns that buyers can act on.
Best for: Industrial and manufacturing firms with complex offerings and long sales cycles.
Benefits:
Technical fluency with engineers, product teams, and SMEs.
Awareness of industry regulations and safety/compliance needs.
Stakeholder coordination across marketing and sales.
Standout features:
Content + social integration for technical narratives.
Executive social programs tuned to industrial audiences.
Industry‑specific creative and positioning.
Snapshot: Services: organic and paid social, content, campaigns; Industries: industrial and manufacturing; Starting price*: quote
The Mx Group
The Mx Group is a full‑service B2B agency that embeds social in integrated go‑to‑market programs. They work with enterprises that need coordinated efforts across channels, segments, and regions.
Best for: Enterprise programs with multi‑channel needs and complex internal alignment.
Benefits:
Strategy depth spanning brand, demand, and digital.
Creative teams equipped for multi‑format social work.
Robust analytics that map campaigns to pipeline.
Standout features:
Campaign orchestration across media, content, and social.
ABM capabilities including named‑account social plays.
Analytics and dashboards for marketing and sales leaders.
New North is a B2B agency serving tech and services firms, pairing social with content and email. They are geared towards SMB and mid‑market teams that need practical scopes.
Best for: SMB/mid‑market B2B with constrained budgets and lean teams.
Benefits:
Practical, right‑sized scopes for growing organizations.
Clear reporting and communication cadences.
Consistent social cadence tied to content and email.
Standout features:
Content‑social mixes designed for lead nurturing.
Basic ABM and account‑list programs.
Dashboarding for leadership visibility.
Snapshot: Services: social, content, email programs; Industries: tech and professional services; Starting price*: quote
Zen Media
Zen Media is a B2B PR and social agency with strong executive social and trend‑led content. They help brands show up in feeds and the press at the same time.
Best for: Brands seeking PR/social synergy and thought leadership around executives or founders.
Benefits:
Fast path from idea to published social content.
Fluency in trends and conversation formats across platforms.
Executive amplification that aligns with PR efforts.
Standout features:
Social PR programs bridging earned and owned channels.
Kuno Creative is an inbound and RevOps‑aware B2B agency where social is tied to lifecycle and marketing automation, particularly on HubSpot. They are adept at building nurture‑ready audiences from social.
Best for: Teams on HubSpot wanting tight social + lifecycle alignment.
Benefits:
RevOps mapping from social touch to lifecycle stages.
Linkage between social, email nurture, and content offers.
Deep familiarity with HubSpot features and reporting.
Standout features:
HubSpot integration and workflow design for social leads.
Gorilla 76 is an industrial marketing specialist where social supports demand creation and sales enablement for manufacturers. They translate complex offerings into content that sales can actually use.
Best for: Mid‑market industrial companies targeting technical buyers.
Benefits:
ICP precision around plants, facilities, and technical roles.
Alignment with sales to turn content into conversations.
Depth of content for long sales cycles.
Standout features:
Account list programs integrated with LinkedIn.
Video and visual content tailored to industrial buyers.
97th Floor is a performance and content agency where social is part of growth programs that prioritize testing. They mix creative experimentation with analytics rigor.
Best for: Brands seeking testing velocity and creative experimentation on social.
Benefits:
Structured experimentation across audiences, offers, and formats.
Creative variations tuned to buyer stages.
Analytics rigor for evaluating test outcomes.
Standout features:
Paid social frameworks for demand creation and capture.
Content motions that feed social and SEO together.
Dashboards for tracking multi‑channel performance.
Disruptive Advertising is a performance agency with paid social depth and a B2B/B2C mix of clients. They are built for scale and constant testing across platforms.
Best for: Paid‑media‑first teams who need social scale and structured testing.
Benefits:
Testing rigor, from creative to bidding strategies.
Budget management for high‑spend paid social accounts.
Broad platform operations across LinkedIn, Meta, and more.
Standout features:
Paid social frameworks tuned for both lead gen and pipeline.
Creative testing methodologies with clear learning agendas.
Viral Nation is a social and influencer powerhouse with robust enterprise governance. Historically strong in consumer and creator programs, they also support B2B brands that want serious influencer reach.
Best for: Enterprise brands with influencer + social at scale and complex compliance needs.
Benefits:
Access to extensive influencer and creator networks.
Compliance and brand safety discipline for large brands.
Creative volume for big campaigns and always‑on programs.
Standout features:
Influencer networks with structured contracting and approvals.
Multi‑platform operations including LinkedIn for B2B.
Measurement frameworks for influencer and paid social work.
Acadia is a modern digital agency with social, paid media, and analytics under one umbrella, serving a mix of B2B and B2C brands. Their pitch centers on data‑driven growth.
Best for: Brands needing analytics‑heavy social programs across multiple channels.
Benefits:
Data rigor and instrumentation across the funnel.
Integrated paid media including social and search.
Analytics strategy that goes beyond simple dashboards.
Standout features:
Paid social programs designed with clear KPIs and tests.
Analytics and experimentation across customer journeys.
Social Motto is a social‑focused agency with a storytelling emphasis across paid and organic, serving both B2B and B2C brands. They focus on narrative and consistency.
Best for: Brands wanting narrative depth and a steady cadence across social channels.
Benefits:
Story‑led creative aligned to brand strategy.
Consistent operations that keep feeds active and on‑message.
Covers both paid and organic to keep signals flowing.
Standout features:
Social calendars with themes and series.
Creative kits for campaigns and evergreen content.
Reporting focused on both engagement and lead generation.
Snapshot: Services: organic and paid social; Industries: B2B and B2C; Starting price*: quote
Comparison table (summarize buyers’ view
Use this quick comparison to shortlist 4–6 agencies aligned to your goals, ICP, and operating model, then go deeper on case studies and references.
* Pricing and capability claims may change from time of publishing
How to choose (checklist)
Once you have a shortlist, evaluate partners with the same rigor you apply to product or sales investments. Use this checklist to structure internal alignment and vendor conversations.
Map goals to LTV:CAC and CAC payback; define max CAC and target CPL by channel.
Ask for first‑party data workflows: verified TAM, exclusions, UTM discipline, CRM stage mapping.
Demand CRM screenshots tying spend to SAL/SQL/pipeline; reject vanity dashboards.
Clarify pricing model and SLAs (response times, deliverables, QA) with change‑order rules*.
Run 2–3 vendor pilots for 90 days with pre‑agreed gates; scale only on modeled performance.
Layer in buyer‑style questions your stakeholders will ask, informed by search behavior and resources like Sprout Social and Clutch:
What does a B2B social media agency actually do? In practice, they plan and run paid and organic programs (often LinkedIn‑first), map activity to CRM stages, and align content and targeting with pipeline goals, not just impressions or clicks (source: Sprout Social).
How much do B2B social media agencies cost? Most operate on retainers or hybrid models. Monthly fees vary widely by scope, channels, and creative needs; use Clutch and G2 profiles to see current ranges and always confirm details in writing before signing (source: Clutch).
Is LinkedIn still the best platform for B2B? LinkedIn remains the highest‑intent channel for reaching professional buyers. Pair it with retargeting and search to close the loop from attention to opportunity (source: LinkedIn B2B Institute).
What should my agency SLA include? Your SLA should spell out response times, deliverable cadence, QA steps, reporting schedules, escalation paths, and data ownership terms tied to pipeline outcomes, not just media spend (source: industry standards).
Move Beyond Manual Vendor Vetting With Abe
Abe builds paid social programs that turn first‑party data into pipeline. We validate channels with LTV:CAC, verify TAM, and ship creative tied to revenue. Our Customer Generation™ methodology aligns Marketing and Sales from day one.
First‑party data: verified TAM + exclusions to reduce waste and lower CPL.
Finance‑first: LTV:CAC and CAC payback models drive budgets and gates.
Creative that sells: role‑specific ads and offers across TOF → BOF.
Clarity: CRM‑stage reporting (SAL/SQL, pipeline) you can take to Finance.
Instead of sifting through dozens of vendor decks alone, use a partner built for B2B social that already thinks like your CFO. Want a shortlist tailored to your ICP and goals? Book a consult and we will map your 90‑day plan, including channel mix, budget ranges, and pilot success gates.
Choosing a partner for B2B social is not about viral posts or clever memes. It is about verified TAM, clean first‑party data, finance‑grade modeling, and creative that turns into pipeline and revenue. This guide is for B2B marketing and revenue leaders who want to shortlist a B2B social media agency built for revenue, not vanity metrics, with LinkedIn at the core and Meta/YouTube supporting the mix.
Every agency on this list shows evidence of B2B focus, LinkedIn mastery, ABM experience, and a willingness to report into CRM stages, not just impressions. The goal: help you move faster to a credible shortlist, then run structured pilots that your CFO will actually sign off on.
Why specialization matters for pipeline
Most social agencies were built for engagement, not earnings. B2B buying cycles, committees, and deal sizes demand something different: finance‑first social programs that stand up to LTV:CAC and CAC payback scrutiny. If your partner cannot model payback windows or explain how LinkedIn touches show up at SAL and SQL, you are funding awareness, not growth.
Specialized B2B social shops design around how pipeline is actually created. That means verified TAM and named‑account workflows, clear exclusions to cut waste, and creative mapped to jobs, titles, and problems in your ICP. The LinkedIn B2B Institute’s 95‑5 Rule (95% out of market, 5% in market at any time) makes this tighter focus essential: you need programs that warm the 95% while capturing demand from the 5% and connecting both to CRM stages.
These agencies also understand the politics of B2B. They arm you with budgets justified by LTV:CAC, show CAC payback scenarios by channel, and align with RevOps so that every campaign has a path into Salesforce or HubSpot. Instead of “social reach,” you get conversation quality, opportunity influence, and pipeline attribution.
Finally, specialization matters for compliance and governance. When your buyers operate in regulated categories or complex technical domains, you need a partner who knows what can and cannot be said in LinkedIn Conversation Ads, what legal needs to see, and how to keep creative agile without skipping approvals.
Selection criteria (apply consistently)
Use one consistent scoring lens for every agency you evaluate. The following criteria line up with Abe’s pillars: first‑party data, LTV:CAC modeling, TAM precision, and creative tied to revenue.
Platform focus. Prioritize partners with clear LinkedIn proficiency, not just a generic “paid social” line item. Look for:
Hands‑on experience with LinkedIn Conversation Ads, Document Ads, Lead Gen Forms, and matched audiences.
A point of view on where Meta and YouTube help at the top of funnel without wrecking CAC at the bottom.
Clear playbooks for retargeting and audience sequencing, not just single‑touch campaigns.
B2B proof. You want case studies that show pipeline, not just followers. Per directories like Clutch’s Top 50 B2B Marketing Agencies*, credible B2B shops will highlight:
SQL, opportunity, or revenue outcomes* attributed to social.
Stories in SaaS, professional services, industrial, or other B2B verticals.
Complex buying committees, not just one‑click ecommerce wins.
Define and validate TAM, including named‑account lists and exclusions.
Implement UTM discipline and match social touchpoints to HubSpot/Salesforce stages.
Run suppression logic for customers, disqualified leads, and current opportunities.
Pricing transparency. Most B2B social agencies use retainers, project scopes, or hybrids. As Clutch profiles show*, good partners explain:
How fees map to deliverables (strategy, creative, ops, reporting).
What is included vs. treated as out of scope.
The change‑order process so your experiments are not surprise invoices.
Compliance & governance. Your SLA should outline data processing, content approval, and brand safety. At a minimum, agree on:
DPA/data ownership terms, including who controls ad accounts and audiences.
Approval cadences for copy and creative so performance work does not bypass legal.
Brand safety filters and negative placements where relevant.
The list of 25 agencies (ordered for variety, not rank)
This list is intentionally not a ranking. It is a curated set of 25 B2B‑ready social partners spanning pure‑play social shops, performance agencies, and integrated B2B firms. Use the “Best for” notes to align each one to your needs, then dig into case studies, Clutch reviews, and reference calls.
Leadtail
Leadtail is a B2B social specialist focused on strategy, influencer relations, and executive social programs for tech and SaaS buyers. They blend organic, paid, and influencer motions so your brand shows up through practitioners and leaders, not just corporate handles.
Best for: Mid‑market SaaS teams needing influencer + executive social layered onto LinkedIn paid.
Benefits:
Integrated organic + influencer playbooks that complement your paid social.
Practitioner‑led point of view that resonates with technical buyers.
Flexible engagement models for pilots, advisory, or full programs.
Standout features:
Influencer mapping across your niche and TAM.
Thought‑leadership and executive social programs for founders and C‑suite.
Analyst and executive amplification frameworks paired with LinkedIn content systems.
Snapshot: Services: social strategy, organic, influencer programs, executive social; Industries: SaaS and B2B tech; Starting price*: quote
Sculpt
Sculpt is a 100% B2B social agency with organic, paid, and influencer services under one roof and a long operating history in LinkedIn for B2B. They specialize in turning ICP insights into consistent, accountable social cadences.
Best for: Brands that want a unified paid + organic rhythm and channel education that finance and executives can trust.
Benefits:
Sharp ICP messaging that translates into scroll‑stopping social content.
Cadence discipline so channels do not go dark when campaigns shift.
Cross‑functional coordination with content, demand gen, and sales.
Standout features:
Reusable content series frameworks for LinkedIn and adjacent channels.
Tight paid/organic integration with shared themes and offers.
Stakeholder messaging kits to keep CFOs and execs aligned.
Snapshot: Services: organic social, paid social, influencer programs; Industries: B2B tech and professional services; Starting price*: quote
OST
OST is a global B2B social media agency that emphasizes paid and organic programs mapped to specific decision‑makers and regions. They are experienced in orchestrating complex, multi‑market social campaigns across EMEA, North America, and beyond.
Best for: International B2B brands needing multi‑market social execution with central governance.
Benefits:
Multi‑region operations that respect local nuance and compliance.
Repeatable content formats that scale across markets.
Process rigor that enterprise teams are comfortable with.
Standout features:
Audience research and persona work tailored to each geography.
Executive social programs for global and regional leaders.
LinkedIn video and document systems for thought leadership.
Snapshot: Services: strategy, paid and organic social; Industries: tech, industrial, and B2B services; Starting price*: quote
Walker Sands
Walker Sands is a B2B PR and integrated marketing firm where social media services are tightly aligned with communications, analyst relations, and demand creation. Their strength is turning complex stories into cohesive, multi‑channel narratives.
Best for: B2B brands seeking PR + organic social cohesion with demand gen support baked in.
Benefits:
Strong narrative development that carries through PR, content, and social.
Editorial and content depth for technical or emerging topics.
Executive communications capability across owned and social channels.
Standout features:
Thought leadership engines that feed both PR and social.
Integrated PR/social campaigns that connect to demand gen.
Analytics reporting that tracks content and social impact.
Snapshot: Services: organic social, content, PR; Industries: B2B tech, fintech, and related fields; Starting price*: quote
TopRank Marketing
TopRank Marketing is a full‑service B2B agency with deep social and influencer capabilities, especially strong in content‑led social for complex buyers. They excel at pairing experts and influencers with in‑depth content and amplification plans.
Best for: Content‑heavy programs that need influencer + social activation in enterprise environments.
Benefits:
Influencer alignment around your strategic narratives and ICP.
High editorial standards for long‑form and short‑form content.
Comfort working with enterprises and complex approvals.
Standout features:
B2B influencer operations that integrate with campaigns.
Social amplification systems for cornerstone content.
Sagefrog is a B2B integrated agency where social plays a role in brand, demand, and field programs, often in regulated arenas. They are comfortable navigating healthcare, manufacturing, and other compliance‑sensitive spaces.
Best for: Mid‑market B2B companies with regulated or complex offerings needing integrated support.
Benefits:
Experience with regulated industries and compliance constraints.
Integrated planning across social, content, and events.
Pragmatic reporting aligned to pipeline and MQL/SAL metrics.
Standout features:
Persona frameworks that inform social messaging.
Structured social calendars for always‑on and campaigns.
Analytics dashboards that consolidate channel performance.
Snapshot: Services: organic and paid social within integrated programs; Industries: healthcare, tech, industrial; Starting price*: quote
Ironpaper
Ironpaper is a B2B growth agency that ties social programs directly to pipeline and revenue, with strong conversion optimization chops. Their work often blends content, web, and paid media into one demand engine.
Best for: B2B teams that want social woven into a full‑funnel demand generation engine.
Benefits:
Clear linkage between social traffic and funnel stages.
CRO discipline applied to landing pages and offers.
Alignment between content strategy and paid social execution.
Standout features:
ABM support with named‑account social programs.
Lifecycle and cohort reporting from awareness to revenue.
WebFX is a large digital agency with a dedicated B2B social practice and breadth across SEO, paid media, CRO, and analytics. For teams wanting one vendor across multiple channels, they are a common choice.
Best for: Brands needing breadth (social + SEO + CRO) under one roof with established processes.
Benefits:
Operational scale and bench depth across disciplines.
Cross‑channel coordination to align search, social, and web.
Mature processes for reporting and QA.
Standout features:
Paid social operations spanning LinkedIn, Meta, and more.
Reporting suites that can roll up to executive dashboards.
SEO and social integration for content amplification.
Snapshot: Services: paid and organic social, SEO, CRO, analytics; Industries: multi‑vertical including B2B; Starting price*: tiered packages
NinjaPromo
NinjaPromo is a social‑forward agency with B2B campaigns and influencer execution, particularly active in SaaS and fintech. They bring creative throughput and multi‑platform reach to performance‑minded programs.
Best for: Brands seeking high creative volume and influencer support around launches and campaigns.
Benefits:
Strong creative velocity for paid social assets.
Experience across LinkedIn, X, Meta, and niche platforms.
Ability to incorporate influencers into B2B motions.
Standout features:
Paid social playbooks tailored to SaaS/fintech funnels.
Influencer operations including sourcing and management.
Social Driver is a digital communications and social agency with strong creative craft and storytelling. They serve public sector, associations, and B2B brands that need message discipline.
Best for: Narrative‑driven brands balancing brand building and demand capture on social.
Benefits:
High‑quality visual and motion design.
Storytelling frameworks for complex topics.
Stakeholder alignment across communications and marketing.
Standout features:
Visual systems for social feeds and campaigns.
Content series planning across channels.
Reporting that ties storytelling work to engagement and pipeline influence.
Snapshot: Services: organic and paid social, creative; Industries: public sector, nonprofits, B2B tech; Starting price*: quote
Gravity Global
Gravity Global is a global B2B agency where social is tightly integrated with brand strategy and performance media. They support complex, multi‑market enterprises with serious governance needs.
Best for: Enterprise brands needing multi‑market scale, creative excellence, and strict governance.
Benefits:
Governance frameworks that satisfy enterprise risk and legal teams.
Scale across regions, languages, and business units.
Blend of brand strategy and performance analytics.
Standout features:
Brand/performance frameworks that connect awareness to pipeline.
Multi‑region operations and localization support.
Analytics that track creative effectiveness across markets.
Elevation Marketing is a full‑service B2B agency that embeds social into integrated demand and brand programs. They specialize in complex buying committees, especially in industrial and tech.
Best for: Complex B2B buying committees that need coordinated content and social motions.
Benefits:
Persona clarity based on real buying journeys.
Content depth across web, thought leadership, and social.
Integrated operational support from planning through reporting.
Standout features:
Campaign architecture that includes social from day one.
Persona mapping to guide creative and offers.
Social operations processes for repeatable execution.
Directive is a performance‑oriented B2B marketing agency where social is tied tightly to pipeline, often in tandem with paid search and revenue operations. They position themselves as finance‑first and experiment‑heavy.
Best for: Mid‑market to enterprise SaaS focused on measurable demand and CAC control.
Benefits:
Finance‑first planning that models LTV:CAC and payback windows.
Rigorous testing culture to tune offers and creatives.
Conversion optimization built into media planning.
Standout features:
Paid social + search integration with shared reporting.
CRM reporting to show SQLs and pipeline per campaign.
Structured experimentation frameworks.
Snapshot: Services: paid media including social, search, CRO; Industries: SaaS and B2B tech; Starting price*: retainer
Obility
Obility is a B2B performance agency with strong paid media roots where social and search are orchestrated for pipeline. They are known in the SaaS ecosystem for disciplined targeting and reporting.
Best for: B2B tech companies needing precise paid social + search orchestration.
Benefits:
Tight ICP definition and enforcement in campaigns.
Data rigor in tracking, attribution, and optimization.
Collaboration with sales and CRO resources.
Standout features:
LinkedIn campaign operations tuned for SaaS funnels.
Audience development and list‑based ABM tactics.
Reporting at lead, opportunity, and pipeline levels.
Godfrey focuses on industrial B2B, where social supports technical storytelling and complex sales cycles. They translate engineering‑speak into content and campaigns that buyers can act on.
Best for: Industrial and manufacturing firms with complex offerings and long sales cycles.
Benefits:
Technical fluency with engineers, product teams, and SMEs.
Awareness of industry regulations and safety/compliance needs.
Stakeholder coordination across marketing and sales.
Standout features:
Content + social integration for technical narratives.
Executive social programs tuned to industrial audiences.
Industry‑specific creative and positioning.
Snapshot: Services: organic and paid social, content, campaigns; Industries: industrial and manufacturing; Starting price*: quote
The Mx Group
The Mx Group is a full‑service B2B agency that embeds social in integrated go‑to‑market programs. They work with enterprises that need coordinated efforts across channels, segments, and regions.
Best for: Enterprise programs with multi‑channel needs and complex internal alignment.
Benefits:
Strategy depth spanning brand, demand, and digital.
Creative teams equipped for multi‑format social work.
Robust analytics that map campaigns to pipeline.
Standout features:
Campaign orchestration across media, content, and social.
ABM capabilities including named‑account social plays.
Analytics and dashboards for marketing and sales leaders.
New North is a B2B agency serving tech and services firms, pairing social with content and email. They are geared towards SMB and mid‑market teams that need practical scopes.
Best for: SMB/mid‑market B2B with constrained budgets and lean teams.
Benefits:
Practical, right‑sized scopes for growing organizations.
Clear reporting and communication cadences.
Consistent social cadence tied to content and email.
Standout features:
Content‑social mixes designed for lead nurturing.
Basic ABM and account‑list programs.
Dashboarding for leadership visibility.
Snapshot: Services: social, content, email programs; Industries: tech and professional services; Starting price*: quote
Zen Media
Zen Media is a B2B PR and social agency with strong executive social and trend‑led content. They help brands show up in feeds and the press at the same time.
Best for: Brands seeking PR/social synergy and thought leadership around executives or founders.
Benefits:
Fast path from idea to published social content.
Fluency in trends and conversation formats across platforms.
Executive amplification that aligns with PR efforts.
Standout features:
Social PR programs bridging earned and owned channels.
Kuno Creative is an inbound and RevOps‑aware B2B agency where social is tied to lifecycle and marketing automation, particularly on HubSpot. They are adept at building nurture‑ready audiences from social.
Best for: Teams on HubSpot wanting tight social + lifecycle alignment.
Benefits:
RevOps mapping from social touch to lifecycle stages.
Linkage between social, email nurture, and content offers.
Deep familiarity with HubSpot features and reporting.
Standout features:
HubSpot integration and workflow design for social leads.
Gorilla 76 is an industrial marketing specialist where social supports demand creation and sales enablement for manufacturers. They translate complex offerings into content that sales can actually use.
Best for: Mid‑market industrial companies targeting technical buyers.
Benefits:
ICP precision around plants, facilities, and technical roles.
Alignment with sales to turn content into conversations.
Depth of content for long sales cycles.
Standout features:
Account list programs integrated with LinkedIn.
Video and visual content tailored to industrial buyers.
97th Floor is a performance and content agency where social is part of growth programs that prioritize testing. They mix creative experimentation with analytics rigor.
Best for: Brands seeking testing velocity and creative experimentation on social.
Benefits:
Structured experimentation across audiences, offers, and formats.
Creative variations tuned to buyer stages.
Analytics rigor for evaluating test outcomes.
Standout features:
Paid social frameworks for demand creation and capture.
Content motions that feed social and SEO together.
Dashboards for tracking multi‑channel performance.
Disruptive Advertising is a performance agency with paid social depth and a B2B/B2C mix of clients. They are built for scale and constant testing across platforms.
Best for: Paid‑media‑first teams who need social scale and structured testing.
Benefits:
Testing rigor, from creative to bidding strategies.
Budget management for high‑spend paid social accounts.
Broad platform operations across LinkedIn, Meta, and more.
Standout features:
Paid social frameworks tuned for both lead gen and pipeline.
Creative testing methodologies with clear learning agendas.
Viral Nation is a social and influencer powerhouse with robust enterprise governance. Historically strong in consumer and creator programs, they also support B2B brands that want serious influencer reach.
Best for: Enterprise brands with influencer + social at scale and complex compliance needs.
Benefits:
Access to extensive influencer and creator networks.
Compliance and brand safety discipline for large brands.
Creative volume for big campaigns and always‑on programs.
Standout features:
Influencer networks with structured contracting and approvals.
Multi‑platform operations including LinkedIn for B2B.
Measurement frameworks for influencer and paid social work.
Acadia is a modern digital agency with social, paid media, and analytics under one umbrella, serving a mix of B2B and B2C brands. Their pitch centers on data‑driven growth.
Best for: Brands needing analytics‑heavy social programs across multiple channels.
Benefits:
Data rigor and instrumentation across the funnel.
Integrated paid media including social and search.
Analytics strategy that goes beyond simple dashboards.
Standout features:
Paid social programs designed with clear KPIs and tests.
Analytics and experimentation across customer journeys.
Social Motto is a social‑focused agency with a storytelling emphasis across paid and organic, serving both B2B and B2C brands. They focus on narrative and consistency.
Best for: Brands wanting narrative depth and a steady cadence across social channels.
Benefits:
Story‑led creative aligned to brand strategy.
Consistent operations that keep feeds active and on‑message.
Covers both paid and organic to keep signals flowing.
Standout features:
Social calendars with themes and series.
Creative kits for campaigns and evergreen content.
Reporting focused on both engagement and lead generation.
Snapshot: Services: organic and paid social; Industries: B2B and B2C; Starting price*: quote
Comparison table (summarize buyers’ view
Use this quick comparison to shortlist 4–6 agencies aligned to your goals, ICP, and operating model, then go deeper on case studies and references.
* Pricing and capability claims may change from time of publishing
How to choose (checklist)
Once you have a shortlist, evaluate partners with the same rigor you apply to product or sales investments. Use this checklist to structure internal alignment and vendor conversations.
Map goals to LTV:CAC and CAC payback; define max CAC and target CPL by channel.
Ask for first‑party data workflows: verified TAM, exclusions, UTM discipline, CRM stage mapping.
Demand CRM screenshots tying spend to SAL/SQL/pipeline; reject vanity dashboards.
Clarify pricing model and SLAs (response times, deliverables, QA) with change‑order rules*.
Run 2–3 vendor pilots for 90 days with pre‑agreed gates; scale only on modeled performance.
Layer in buyer‑style questions your stakeholders will ask, informed by search behavior and resources like Sprout Social and Clutch:
What does a B2B social media agency actually do? In practice, they plan and run paid and organic programs (often LinkedIn‑first), map activity to CRM stages, and align content and targeting with pipeline goals, not just impressions or clicks (source: Sprout Social).
How much do B2B social media agencies cost? Most operate on retainers or hybrid models. Monthly fees vary widely by scope, channels, and creative needs; use Clutch and G2 profiles to see current ranges and always confirm details in writing before signing (source: Clutch).
Is LinkedIn still the best platform for B2B? LinkedIn remains the highest‑intent channel for reaching professional buyers. Pair it with retargeting and search to close the loop from attention to opportunity (source: LinkedIn B2B Institute).
What should my agency SLA include? Your SLA should spell out response times, deliverable cadence, QA steps, reporting schedules, escalation paths, and data ownership terms tied to pipeline outcomes, not just media spend (source: industry standards).
Move Beyond Manual Vendor Vetting With Abe
Abe builds paid social programs that turn first‑party data into pipeline. We validate channels with LTV:CAC, verify TAM, and ship creative tied to revenue. Our Customer Generation™ methodology aligns Marketing and Sales from day one.
First‑party data: verified TAM + exclusions to reduce waste and lower CPL.
Finance‑first: LTV:CAC and CAC payback models drive budgets and gates.
Creative that sells: role‑specific ads and offers across TOF → BOF.
Clarity: CRM‑stage reporting (SAL/SQL, pipeline) you can take to Finance.
Instead of sifting through dozens of vendor decks alone, use a partner built for B2B social that already thinks like your CFO. Want a shortlist tailored to your ICP and goals? Book a consult and we will map your 90‑day plan, including channel mix, budget ranges, and pilot success gates.
If you are evaluating X (formerly Twitter) as a pipeline channel, your agency pick matters more than your media budget. The right Twitter ads agency aligns targeting, creative, and reporting to LTV:CAC and payback, not just CTR. This guide is built for B2B marketing leaders who want a clean selection process, the right RFP questions (brand safety, follower and keyword strategy, reporting), and a scorecard you can actually use.
If you are comparing partners across platforms too, start with best B2B social media agencies. And if your mix includes additional paid social beyond X, pressure-test how an agency handles adjacent channels like a Meta advertising agency (creative velocity and conversion measurement tend to separate good from “busy”).
Why agency selection fails (even for smart teams)
Most B2B teams do not fail on effort. They fail on incentives and missing controls. A weak agency selection process inflates CPL, hides wasted spend behind “engagement,” and delays the one thing that matters: a repeatable path from impressions to qualified pipeline.
Trap 1: “Engagement-first” goals
Teams optimize for likes, replies, or cheap video views. Result: high engagement, low opportunity volume. Set finance guardrails (target CAC, payback) and map objectives to revenue milestones so the account is forced to optimize for outcomes, not activity.
Example: a Reach/Engagement campaign drove 0 opportunities; a Website Conversions campaign with the same budget generated MQLs at target CPL once pixel/CAPI events were implemented.
Trap 2: Overbroad follower look-alikes
Spraying look-alikes of large publishers or generic influencers expands reach but not ICP fit. Require follower look-alikes from credible B2B handles (for example, industry analysts) plus tight geo and language filters and exclusions.
Impact: irrelevant traffic, high CPR, shallow time on site.
Trap 3: Keyword lists with mixed intent
Ambiguous terms (for example, “security”) pull consumer chatter. Build intent-weighted clusters and negatives; X guidance for keyword targeting emphasizes starting with a sufficiently sized, relevant keyword set (X recommends adding at least 25 relevant keywords) and iterating with exclusions to protect relevance.
Running a single asset per ad group stalls delivery. Require a weekly test plan across copy, formats, and vertical video assets so creative does not become the bottleneck.
How to select an X (Twitter) ads agency: step by step
Use this sequence to force clarity: inputs up front, checkpoints during evaluation, and acceptance criteria before you hand over spend. The goal is not a “great pitch.” The goal is a repeatable operating plan for Twitter advertising for B2B.
Step 1: Define outcomes and finance guardrails
Inputs: target CAC, payback period, LTV, win rates by segment, SQL and opportunity goals, acceptable CPL/CPR by objective.
Thresholds: if modeled CAC payback > target months or LTV:CAC < 3:1 for paid social, flag and adjust targeting or offer before launch. This is where many “X is too top-of-funnel” takes come from: the finance model was never agreed, so the channel gets judged on vibes.
Step 2: Build a tight shortlist and RFP
Shortlist 3–5 agencies with proven B2B references. Share budget bands, ICP, and goals, and ask for a lightweight diagnostic (no spec work). You want to see how they think, not how many slides they can produce.
RFP must include: brand safety plan, follower/keyword strategy, measurement/reporting, creative/testing cadence, and a pilot plan with milestones.
Step 3: Vet X targeting strategy (follower look-alikes + keywords)
Follower look-alikes: ask which accounts anchor similarity, how many, and how performance will be pruned. Interests: cap sub-topics to 10; refine by results (as commonly recommended in X targeting guidance).
Keyword targeting: require at least 25 tightly relevant keywords, clustered by intent; include negative keywords and a refresh cadence. Reference: Keyword targeting (X Business Help).
Step 4: Assess creative formats and testing plan
Expect a weekly test matrix across Text, Image, Video, Carousel, and vertical video. If the agency cannot show how it produces motion-first assets with strong hooks in the first 1–2 seconds, you will not get stable learnings.
Require landing page QA and message-market match for each audience cluster. If they can run paid social but cannot diagnose why the page does not convert, you are buying traffic, not pipeline.
If your team is also investing in community-style placements, ask how learnings transfer across channels such as a Reddit advertising agency approach (audience intent and creative truthfulness tend to correlate with downstream lead quality).
Step 5: Require measurement and reporting discipline
Must-haves: X Pixel or Conversions API, objective-aligned results, cost per result, reach/frequency, and conversion reporting from Ads Manager; breakdowns by audience, keyword, and creative.
Ask for weekly commentary and decisions: what we learned, what we are changing, and projected impact on CAC and pipeline. For metric definitions and common reporting fields, reference: X/Twitter ad metrics (Hootsuite Help, 2025).
Step 6: Lock in brand safety and suitability controls
Controls: Sensitivity Settings tier, adjacency controls, keyword/author exclusions, and third-party measurement (IAS and DoubleVerify). Note: IAS pre-bid optimization is available for specific surfaces like vertical video in the U.S.; post-bid measurement supports feed placements in additional markets.
If the agency name-drops GARM brand safety but cannot explain how sensitivity settings, adjacency controls, and exclusion lists are operationalized weekly, treat it as a red flag.
Step 7: Pilot, contracting, and SLAs
90-day pilot with phase gates: week 2 (tracking verified), week 4 (first learnings and creative swap), week 8 (midpoint goals review), week 12 (scale/hold/stop decision).
Also decide up front how the agency will coordinate with your other performance partners (for example, a linkedin advertising agency) so attribution and audience overlap are handled intentionally instead of debated in month three.
Template: X Ads Agency RFP Scorecard
Use this template as your single source of truth during evaluation. Score every vendor the same way, require proof, and attach artifacts in an appendix (screenshots, sample reports, example test plans, brand safety documentation).
Scoring rubric: 0 = does not meet, 3 = meets, 5 = exceeds with proof. Require artifacts in an appendix. If a vendor cannot provide proof (sample Ads Manager reporting, example exclusion lists, an actual weekly test matrix), treat the score as a 0 until proven otherwise.
What tactics are most prone to wasted spend on X?
It is rarely the tool; it is targeting, creative, or measurement. Calibrate each tactic for intent and safety so you are not buying “cheap” results that never turn into pipeline.
Engagement-only campaigns: fine for awareness; for pipeline, use Website Traffic/Conversions with pixel/CAPI and post-click retargeting.
Overbroad follower look-alikes: anchor in credible B2B accounts; cap interest sub-topics; prune weekly.
Use these as pass/fail gates before you scale spend or sign a longer contract. If the agency cannot pass these, the risk is not “performance.” The risk is unmeasurable work.
Tracking: X Pixel or Conversions API implemented and validating standard events (pass/fail).
Keywords: ≥25 active, intent-clustered terms with at least 5 negatives (pass/fail).
Follower/interest targeting: ≤10 sub-topics per campaign; seed handles documented (pass/fail).
Third-party verification: IAS/DV in place (pre-bid where applicable; post-bid for feed), weekly reports (pass/fail).
Creative: ≥4 active assets per ad group, including vertical video; weekly refresh plan (pass/fail).
Reporting: weekly Ads Manager exports with objective results, CPR, and breakdowns by audience/creative (pass/fail).
FAQ
What is a Twitter ads agency?
A partner that plans, buys, and optimizes X (formerly Twitter) campaigns, aligning targeting, creative, and measurement to your B2B pipeline and revenue goals.
Why use X for B2B?
Real-time conversation targeting, keyword intent, and vertical video can efficiently reach decision-makers when paired with first-party data and tight measurement. For a platform overview and setup guidance, see Brandwatch’s overview of X ads and X Business resources.
How long to see results?
Expect signal within 2–4 weeks (traffic/CPR trends) and pipeline indicators by weeks 6–8, assuming tracking and creative velocity are in place.
What budget do we need?
Plan for a 90-day pilot with enough daily budget to hit learning thresholds across 2–3 audiences and 3–4 creatives per audience. Tie spend to CAC/payback targets, not fixed CPM goals.
How will we measure success?
Objective-aligned results and CPR in Ads Manager, conversion events from pixel/CAPI, and CRM-validated opportunity creation and CAC against LTV. For metric definitions, reference: X/Twitter ad metrics (Hootsuite Help, 2025).
Move Beyond Manual Agency Selection With Abe
Abe is a B2B paid social advertising agency built for revenue. Our Customer Generation™ methodology aligns first-party data, financial modeling, and creative testing to make X a pipeline channel, not just an awareness line item.
Efficiency: 45% average CPL savings driven by tighter audiences and rapid creative iteration.
Quality: TAM verification and finance-first reporting tie spend to SQLs, opportunities, and CAC payback.
Velocity: Weekly test plans across formats, including vertical video, to compound learnings.
Ready to pressure-test your RFP plan and pilot? See how Abe runs X for B2B and map it to your pipeline goals, then move into a 90-day test with clear milestones.
BLOGS
4 minute read
How to select a Twitter ads agency for B2B (with RFP)
B2B teams don’t need more impressions; they need opportunities and revenue. When you hire a social advertising agency, you should judge it on pipeline, SQLs, and CAC payback, not on follower counts or CTR vanity screenshots. This guide gives you selection criteria, 25 short profiles, a comparison table, and a buyer’s checklist so you can run a disciplined RFP and a 90‑day pilot that Finance will actually sign off on.
Why these agencies made the list
These agencies are curated for B2B outcomes, not surface‑level social “engagement.” We prioritized partners with proven paid social execution across LinkedIn, Meta, and YouTube (with selective X/TikTok/Reddit testing), measurable influence on SQLs and pipeline, and finance‑grade reporting.
Criteria:
Channel expertise by platform and format (Conversation Ads, Document Ads, short video).
First‑party audience strategy (verified TAM, exclusions, and list refresh).
Measurement into CRM (MQL→SAL/SQL→Opp→Revenue) and model triangulation.
Brand safety, data governance, clear pricing model* and SLAs.
How to use this list
Treat each profile as a pattern library, not a script. Shortlist 3–5 that match your ACV, segment, and channels; then run a 90‑day pilot with predefined gates on CPL vs. model, SQL rate, and CAC payback before you scale.
If you also need organic and community support alongside paid, you can pair this list with the 9 best B2B social media agencies to cover the full social mix. For LinkedIn‑heavy programs in particular, keep a separate shortlist of specialist B2B linkedin advertising agencies.
The list of 25 agencies (ordered for variety, not rank)
Each item includes a short overview, who it’s best for, benefits, standout features, and where to verify reviews and references. Use the “Verification” notes as a starting point, then confirm Clutch/G2/directory scores, quotes, and pricing details before you sign anything.
Abe
Overview: B2B paid social specialist focused on LinkedIn as a revenue engine. Runs first‑party data workflows, LTV:CAC modeling, and creative tied to pipeline via Customer Generation™.
Best for: B2B teams that want finance‑first LinkedIn programs and fast SQL lift.
When you get to proposals and pitches, score agencies on how they handle data, targeting, creative, and reporting. Use these red/green flags to keep the conversation grounded in revenue.
Red: “We optimize for CTR,” unclear data ownership, no UTM governance, last‑click only reporting, set‑and‑forget creative.
Ask for two recent LinkedIn case studies mapping to SAL/SQL and CAC payback*; require dashboards/screenshots.
Run a 90‑day pilot with gates: CPL vs. model, SQL rate vs. baseline, payback window; scale only after two green cycles.
FAQ
How do you rank a social ad agency for B2B?
Weight platform expertise (LinkedIn first), ABM, first‑party audience strategy, CRM reporting to pipeline, and brand safety over vanity metrics. Ask each agency to show how these capabilities show up in real accounts, not just in pitch decks.
What pricing models should I expect?
Commonly retainers or hybrid retainers with project add‑ons; insist on scope, SLAs, and change‑order rules, and verify ranges on directories like Clutch*. Clarify what’s included in “media management” vs strategy, creative, and analytics before you compare quotes.
How fast should I see results?
Signal in 30–45 days, qualified pipeline in 60–90 days for mid‑market; validate with a 90‑day pilot and clear gates. If an agency promises overnight SQL volume without caveats, treat it as a red flag.
What proof should I require?
Recent, role‑relevant case studies, CRM screenshots, and a measurement plan covering UTMs, view‑throughs, and campaign influence. Make sure their examples map to your deal size, sales cycle, and regions, not just generic lead gen.
Move Beyond Manual Vetting With Abe
Abe turns paid social into a revenue engine with first‑party data, LTV:CAC modeling, and creative built for decision‑makers. We verify TAM, wire CRM reporting, and ship weekly iterations so your ads earn proper credit—and bigger budgets.
First‑party data: verified ICP lists and exclusions reduce waste and lift SQL rate. As your linkedin advertising agency & services partner, Abe operationalizes those lists directly into LinkedIn and Meta.
Finance‑first: CAC payback and LTV:CAC guide scaling—not clicks. Whether you think of us as a focused linkedin advertising agency or a broader meta advertising agency, every recommendation starts from revenue math.
Clarity: dashboards tied to SAL/SQL and pipeline, ready for Finance. You get reporting that reconciles platform numbers against CRM so you can defend budget requests with confidence.
Ready to build a shortlist and 90‑day pilot? Book a consult and see our Customer Generation™ approach in action.
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